Founded by Reni Folawiyo in 2015, Alára (meaning "wondrous performer") is Africa’s leading destination for design, fashion, art, cuisine and culture. Nestled in the heart of Lagos, Nigeria, this concept store has become synonymous with innovation and excellence in the African creative industry. Alára is also home to the acclaimed pan-African restaurant and bar, Nok by Alára. Since its launch, Alára has established itself as the preeminent purveyor of African luxury goods and experiences. Alára has been pivotal in nurturing and platforming a vast community of creatives across the continent, reflecting Folawiyo’s commitment to elevating African creativity and its global appreciation. As a point of connection between Africa and its diaspora, Alára periodically features international brands and has also cultivated a reputation as the partner of choice for international brands in the African market.